Imagine baking the perfect cake. You wouldn’t just throw random ingredients in and hope for the best, right? Keyword research is like gathering the right ingredients for your website’s content. It helps you attract the right audience by understanding what they’re searching for.
What are keywords?
Think of keywords as search terms, like “chocolate chip cookie recipe” or “best frosting techniques.” They’re the bridge connecting people seeking information and your website’s content.
Why is keyword research important?
It’s like knowing what people want before baking. By understanding popular searches (high-volume keywords), you can tailor your content to answer their questions and needs. This increases your chances of ranking higher in search results, leading to more website traffic.
How to do keyword research?
There are many tools available, both free and paid, like Google Trends or Ahrefs. They help you identify relevant keywords based on search volume and competition. It’s like having a recipe book that tells you which ingredients are popular and easy to work with.
Remember: Just like over-mixing batter can ruin a cake, overstuffing keywords can hurt your website’s ranking. Use keywords naturally and strategically throughout your content.
Keyword research is a crucial first step in any SEO strategy. It’s like planning out your baking project before preheating the oven. By understanding the “ingredients” of search intent, you can bake up delicious content that attracts the right audience and grows your website traffic.
How to Do Keyword Research with Google?
Google is one of the best free keyword research tools available online. Different keyword research tools provide different information for use such as CPC, and ranking difficulty. This information may not be available when Google is used. To use Google for keyword research purposes, more technical ability is required. Here is how to do keyword research using Google:
Open your browser and head to www.google.com
Enter your keyword in the search bar (do not press the enter key) and observe a list of keywords that are related to your keyword in a drop-down list
Take a pen and paper and carefully select from the list of drop-down, keywords that you can optimize an article for.
Write a list of keywords from the displayed list of suggested options from Google
Use other keyword tools to gather information on keyword difficulty and search volumes
Use the listed keywords for writing and optimization of your article or content.
